The lovely "Love Train" video...

Probably the most interesting thing, about domain extensions, are the activities of the supporting communities of the domain extensions.
It basically does not matter, how your domain extension looks like, for it to be successful:
What depends and matters, is how it is promoted.
Follow the history of .com, and you will understand, how and why it got strong and popular.
You can follow the history of promotion and forum-support of any domain extension, and you might be able to discover parallels of smart endeavours, time (-line) and success. (Only love, provided by a fan community, is not enough, to make a domain extension succesfull. See .mobi, for example. It is viable, respectively still alive, because of the love it gets, but to be able to be sucessful, it will need some more support, by the powerful companies, that are supposed to be backing it up. And so, same with .tel...)
Basically, it is always common sense, that saves you, a project, or anything in progress that happen to be in a awkward situation.

What counts, are costly and smart pomoting, time and common sense, that must always be used.
The non usage of common sense and brains, it the death to anything.
The non usage of money, won't help promote, because promoting costs.
The cultivation of plein stupidity may be bad, in times, may be good in other times, because people are sometimes stupid, and trained by media and advertising, not to think, but only to consume, what is offered. The language of stupidity is a language, mankind has learned over the years, and understands. Whatever way you are able to make your self understood: You can earn money, if people understand, what you are selling.

The mixture, of intelligence, stupidity, sex, common sense, etc., is what sells.
Try to sell a perfect and usefull product, only by explaining how it functions, and for it is good: Consumers are not used, only to get dry facts served. They are spoiled, and used to get a daily dosis of adverts, that contain sex, crazyness, stunning effects, etc., and where they do not have to think, but only consume.

And now, here you are with the dot tel domain, in our world today: How are you going to sell it?
The „Love Train“ was popular, because it is funny and sexy, and only explained a minimum of the technology, idea, and features about .tel.
If you will, the „Love Train“ is a promotion video for dummies, that just want a good lough, and some sexual stimulation. Well, the „Love Train“ did the trick, and worked for a short while, and only for a few.
But who are the consumers of .tel?...: All sorts of people and groups. Speak to them (and about their needs and dreams) individually. Make ten completly different videos, addressed to ten different groups of consumers...
.
Anyway:
Here is the code for implementing the (premium qualitiy version of the) video within your blog (however, it is still a stunner and a eye catcher, and nevertheless, a lot of fun):
(Just copy and paste...):


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How to place advertising with Perl and WebService-Telnic module (Solution for Linux and Mac OS)

Telnic forum. Thread about advertising within .tel, for Linux and Mac OS:
Quote:

It looks like WebService-Telnic module from Peter Makholm is working.

Here is small KNOW-HOW, on how to place advertising on Dot Tel domain by using Perl, although part is hand made, part with Perl.

1. Use the supplied small script, where you will change on bottom the advertising title, URL, description and position priorities.

2. Run the script like this:
perl tel-putads2.pl -domain=yourdomainhere.tel -user=Z12345678 -pass=123pass111

Soon, you will be enjoying the placement of advertising on your Dot Tel, like here shown http://adresar.tel

If you need help, let me know, and I can help you on this simple task.

I don't know, but for some reason I really like Dot Tel. It has search engine power, and most of all, you don't need nothing but domain to run it.

-------------------

Who is on Mac or Linux, opens up terminal, and run the updated script attached below like this:

perl tel-putads2.pl -domain=example.tel -user=MyNameHere -pass=Incorrect -adtitle="Here comes the Blue Title" -adgreen="www.greenurl.com" -adurl="http://www.example.com" -addesc="Text description with not that much text." -position=bottom

This is not run over website. It is run locally on the computer. This script does not delete previous ads, it simply ads new advertising. Position can be specified as top, bottom or right.




--------------------

#!/usr/bin/perl

use strict;
use warnings;

use WebService::Telnic::Client;
use WebService::Telnic::Client::RR;
use List::Util qw(shuffle);
use Getopt::Long;

my ($endpoint, $domain, $user, $pass);
GetOptions(
'endpoint=s' => \$endpoint,
'domain=s' => \$domain,
'user=s' => \$user,
'pass=s' => \$pass,
);

die 'domain, user, and pass is all needed' unless
$domain && $user && $pass;

my $client = WebService::Telnic::Client->new(
endpoint => $endpoint,
domain => $domain,
user => $user,
pass => $pass,
);

my $qotd;

$qotd = WebService::Telnic::Client::RR->new(
type => 'TXT',
name => $domain,
owner => '_ad'
);

# Net::DNS::RR::TXT doesn't have a nice accessor?
$qotd->{'char_str_list'} = [
".tad", "1", "1", "1", "Thetabiz™ Offshore Services", "www.offshore-services.biz", "uri", "http://www.offshore-services.biz", "desc", "Global corporate registration provider with banking and financial resources."
];

$client->storeRecord($qotd);


-------------------------------------------


------------------------

#!/usr/bin/perl

use strict;
use warnings;

use WebService::Telnic::Client;
use WebService::Telnic::Client::RR;
use List::Util qw(shuffle);
use Getopt::Long;

my ($endpoint, $domain, $user, $pass, $adtitle, $adgreen, $adurl, $addesc, $position, $priority);
GetOptions(
'endpoint=s' => \$endpoint,
'domain=s' => \$domain,
'user=s' => \$user,
'pass=s' => \$pass,
'adtitle=s' => \$adtitle,
'adgreen=s' => \$adgreen,
'adurl=s' => \$adurl,
'addesc=s' => \$addesc,
'position=s' => \$position,
'priority=s' => \$priority
);

die 'domain, user, and pass is all needed' unless
$domain && $user && $pass;

if($position) {
unless($position ne 'top' or $position ne 'bottom' or $position ne 'right') {
die "Position not defined.\n";
} else {
if($position eq 'top') { $position = 1; }
if($position eq 'right') { $position = 2; }
if($position eq 'bottom') { $position = 3; }
}
} else {
$position = '1';
}

if($priority) {
unless($priority > 0 ) {
die "Priority not defined.\n";
}
} else {
$priority = '1';
}

my $client = WebService::Telnic::Client->new(
endpoint => $endpoint,
domain => $domain,
user => $user,
pass => $pass,
);

my $advert;

$advert = WebService::Telnic::Client::RR->new(
type => 'TXT',
name => $domain,
owner => '_ad'
);

print ".tad 1 $position $priority $adtitle $adgreen uri $adurl desc $addesc\n";
;
# Net::DNS::RR::TXT doesn't have a nice accessor?
$advert->{'char_str_list'} = [
".tad", "1", $position, $priority, $adtitle, $adgreen, "uri", $adurl, "desc", $addesc
];

$client->storeRecord($advert);

------------------------------------------

Source:
Telnic forum:
http://www.telnic.com/forum/showthread.php?t=464
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Créer son domaine .tel en 10 étapes

View more documents from ToutPointTel.

.Tel promotion via brick and mortar businesses

I think, that promoting the dot tel Internet domain, would work best, through brick and mortar businesses.

Especially via the mobile phone industry.

What is a brick and mortar business?:

Quote Wikipedia:
"Brick and mortar (B&M) refers to a company that possesses a building or store for operations[1]. The name is a metonym derived from the traditional building materials associated with physical buildings – bricks and mortar – in contrast with online stores, which have no physical presence.
In the jargon of eCommerce, brick and mortar businesses are companies that have a physical presence — a physical store — and offer face-to-face consumer experiences. This term is usually used to contrast with a transitory business or an internet-only presence, such as an online shop. An example would be the movie-rental shop Blockbuster Video, which has physical stores and is in competition with the newer online rental services offered by Netflix."

Why B&M, and not the Internet?:

The strongest and widest spread promotion for the dot tel domain had been done by registrars: Just google for .tel, and you can see, what I mean ("dot tel", or "dot tel domain", etc.).
But looking at most of that information and and most of those web pages, show, that the information is outdated.

B&M promotion can't get outdated. Because such a sales promotion has a beginning and a end.
Wheras Google only got cluttered up with old .tel information.
And still now: It is hard to separate the newest .tel info from the old .tel info, from a year, or nearly a year ago.

Basically anybody with a B&M shop presence could do .tel promotion, which would be much more effective, than most attempts to set up a website promotion on the web.

Financially spoken: Every sort of .tel promotion, that takes place online, will have a high opportunity cost, compared with promoting .tel offline.
Opportunity cost can be conceptualized as the amount of money one could have made by making a different promotion decision.
The difference between the value of the decision you did make and the value of the alternative is the opportunity cost.
In other words: We are loosing a lot of money, by not promoting the dot tel domain in a different way (offline, instead of online).
And so, therefor, promoting a product the right way, is about earning a lot of money.
Money and value, that would be simply lost, by staying with the old promotion concept.

About opportunity cost:
http://financial-dictionary.thefreedictionary.com/Alternative+cost

Further more, we would have to declutter Google, and delete all the outdated .tel info and promotion.
Respectively, tell all registrars and resellers, to either delete the old info, or to update their .tel promo pages.

Conclusion:
Tel promotion via brick and mortar businesses, and decluttering Google from outdated .tel info, would show significant and stunning results.

And: If we do not do it, we will continue loosing a lot of money in the mid and long term (opportunity cost).
Doing nothing, or spending a lot of money for online .tel promotion, is false economy.
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